SA Heart's new Logo and Brand Identity

Published: Jul 12, 2018
SA Heart’s new Logo and Brand Identity

I am proud to introduce the new logo for SA Heart as part of the evolution of our company’s Brand.

Delivering quality cardiac care remains our core purpose, however as SA Heart continues to develop and grow, evolving our look to a more contemporary style in line with this was important. We have moved to a new logo that reflects our personality and the quality of the cardiac care and services we offer.

In acknowledging the rich history of SA Heart, it was important to incorporate the existing red within the new colour scheme. The beauty in this new design is that each person may see something different. To us, it is an abstract interpretation of the cardiovascular system and the heart to represent the clinical component of our business. The symbol also forms an infinity loop to embody the continuity of care that our cardiologists and clinical team provide, with the expanded colour palette symbolising warmth and approachability. The overarching design encompasses our core values of Compassion, Integrity, Collaboration and Excellence.

We are currently updating all of our collateral material, uniforms, signage etc., with the new logo and delivery of all material will take place over the next few weeks. 

This has been a long journey but one with worthwhile results and we hope you like our new look as much as we do.

Nicole Sykes
SA Heart

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